Logging into an account should only be required if you are trying to use on of the Plus only titles, templates, themes, etc. These require a Plus membership (which required paying a yearly subscription fee, but is no longer offered). If you are selecting items that include the gold banner across the thumbnail, you will be asked to log in to prove you have paid for access to them. Otherwise, logging into your account (if you have one) is entirely optional and not required for normal use of the application.
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